Imagine your brain is a bowl of spaghetti.
Each noodle in the bowl is an idea, a fact, a value, a philosophy, a gut feeling, or a piece of the vision you have for your business. It’s all in there, but it’s all tangled together. When you pick up one noodle to explore it, explain it, or act on it, you get lost in the knot and end up holding a different noodle altogether. The more you try to explain your way back to your original point, the more lost you feel.
Sound familiar?
I’m here to help you detangle your vision, spice it up with your secret sauce, and serve it as clear, actionable brand experience guidelines for your creative teams.
Mmm.
Okay, enough pasta talk.
Here’s how I help:
I developed my framework to help founders & execs find vision clarity and develop compelling brand identities that creatives actually know what to do with. A combination of consulting and actionable deliverables, my approach is flexible enough to be tailored to address your needs and goals, while structured enough to make sure we don’t miss even the most subtle of nuances.
The Framework
What we cover
Vision
Starting with the big picture, we explore where you are and you’re heading. After all, we can’t make strategic choices without a plan!
Offers
We examine each product, service, or resource you provide to your audience and define the unique selling points and key benefits.
Audience
Before deciding what to say, we need to know who we’re speaking to, but furthermore, what emotions and values are driving them to make purchasing decisions.
Positioning
Now that we know who you’re talking to and what you want them to buy, we can decide how to craft this message to illustrate the value of what we have to offer them.
The internal guiding values of your brand will help inform the outward expressions of who your brand is at the core— your mission, philosophy, and brand promise.
Values
In order to connect with their audience, every brand needs a personality to connect with! We’ll define parameters around your brand voice and persona.
Identity
Brand Clarity Guide
What You Get
After we work through all the details above, I draw out insights from our conversation and organize allllll that information into a Brand Clarity Guide. This not only walks you through every nuance of your brand identity, but also includes descriptions for what to do with this information and why it matters.
It’s polished and ready to pass off to your internal marketing team or any future creative agencies you work with to bring your brand to life through new assets and marketing channels.
How We’ll Work Together
When we work together, I am all-in for your brand and your business. I take great care in getting to know your vision, goals, challenges, organizational dynamics, and I bring my full creative capacity and fresh perspective to your team.
I value transparency in my communication, adhere to a straightforward yet flexible process, and I’m am always willing to hop into an extra meeting when you need me. I truly operate as an extension of your team, sharing in your excitement for all the growth that lies ahead for your business, and valuing your metrics of success as my own.
